Schwarzenegger on Incognito

What a wonderful shot of caffeine it was to find my childhood hero lauding my book in the New York Times:

Arnold Schwarzenegger: By the Book

Published: December 27, 2012
Illustration by Jillian Tamaki

Arnold Schwarzenegger


What book is on your night stand now?

Right now I’m reading a book called “Incognito,” by David Eagleman, about the human brain. I’ve always been interested in psychology, so learning about the things that influence our thinking is really important for me. In bodybuilding, I was known for “psyching” out my opponents with mind tricks. I wish I had this book then because the stuff I was doing was Mickey Mouse compared with what’s in this book.


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Sum was the only book of fiction in New Scientist magazine's selection of Best Books of 2009.

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Listen to an interview on BBC's Today Programme regarding the new iPad book Why the Net Matters.

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