To the extent that consciousness is useful, it is useful in small quantities, and for very particular kinds of tasks. It's easy to understand why you would not want to be consciously aware of the intricacies of your muscle movement, but this can be less intuitive when applied to your perceptions, thoughts, and beliefs, which are also final products of the activity of billions of nerve cells.
Interested in synesthesia? Watch a lecture I gave at the University of Sydney in Australia.
McGovern Award for excellence in Communication
David was honored to receive the 2014 John J. McGovern Award for Excellence in Biomedical Education from the American Medical Writers' Assocation. Noted past recipients include authors Oliver Sacks and Abraham Verghese.
Sum #2 book in UK
In September, 2009, Sum became the number 2 book in the United Kingdom on Amazon's bestseller list, only behind Dan Brown's Lost Symbol.