To the extent that consciousness is useful, it is useful in small quantities, and for very particular kinds of tasks. It's easy to understand why you would not want to be consciously aware of the intricacies of your muscle movement, but this can be less intuitive when applied to your perceptions, thoughts, and beliefs, which are also final products of the activity of billions of nerve cells.

From the Blog

  • The Neuroscience of Engagement
    The Neuroscience of Engagement

    Why don't we do what we know we should?  Here's a talk I gave at Stanford Medical School telling why, and what to do about it.

  • Eagleman and Eno perform Sum
    Eagleman and Eno perform Sum

    Brian Eno and I have twice performed a musical version of Sum, once at the Sydney Opera House, and once at the Brighton Dome. Learn more.

  • Why public dissemination of science matters
    Why public dissemination of science matters

    Communicating science to the public can take time away from a busy research career. So why should scientists do it? I offer a manifesto of six reasons in the Journal of Neuroscience. 

  • Italy's STYLE magazine: Idea Guys for 2012
    Italy's STYLE magazine: Idea Guys for 2012

    Think it's unlikely for a scientist to be featured on the cover of an Italian fashion magazine? Me too! But strange things happen...

Newsflashes

Science Educator Award

David has won the Science Educator Award from the Society of Neuroscience.

New York Times bestseller

IncognitoA 26 week New York Times bestseller, Incognito was named a Best Book of the Year by both Amazon and Goodreads. For a taste of the book, see a review in the Wall Street Journal, listen to a conversation on NPR's Fresh Air, or watch a video dialog with Wired Magazine. Reading Incognito now? We'd love to hear feedback!

The secret life of the lab

Want to know more about the inner workings of a neuroscience lab? Watch a video profile of David and his students on NOVA Science Now.
Nova Science Now

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