To the extent that consciousness is useful, it is useful in small quantities, and for very particular kinds of tasks. It's easy to understand why you would not want to be consciously aware of the intricacies of your muscle movement, but this can be less intuitive when applied to your perceptions, thoughts, and beliefs, which are also final products of the activity of billions of nerve cells.

From the Blog

  • Profile in The New Yorker
    Profile in The New Yorker

    I had the pleasure of being profiled by my favorite magazine, The New Yorker.  Read the article here.

  • Synesthesia lecture at the University of Sydney
    Synesthesia lecture at the University of Sydney

    Interested in synesthesia? Watch a lecture I gave at the University of Sydney in Australia.

  • The Mystery of Expertise
    The Mystery of Expertise

    To the extent that consciousness is useful, it is useful in small quantities, and for very particular kinds of tasks. It's easy to understand why you would not want to be consciously aware of the intricacies of your muscle movement, but this can be less intuitive when applied to your perceptions, thoughts, and beliefs, which are also final products of…

  • A note about head shape in mummies
    A note about head shape in mummies

    A few months ago I scanned a 3,000 mummy. What can (and can't) be concluded based on his perspicuously elongated skull shape, known as dolicocephy (elongated head)?  

Newsflashes

Book of the Week

Sum was selected as Book of the Week by both The Guardian newspaper and The Week newsmagazine.

New York Times bestseller

IncognitoA 26 week New York Times bestseller, Incognito was named a Best Book of the Year by both Amazon and Goodreads. For a taste of the book, see a review in the Wall Street Journal, listen to a conversation on NPR's Fresh Air, or watch a video dialog with Wired Magazine. Reading Incognito now? We'd love to hear feedback!

Sum #2 book in UK

In September, 2009, Sum became the number 2 book in the United Kingdom on Amazon's bestseller list, only behind Dan Brown's Lost Symbol.

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