To the extent that consciousness is useful, it is useful in small quantities, and for very particular kinds of tasks. It's easy to understand why you would not want to be consciously aware of the intricacies of your muscle movement, but this can be less intuitive when applied to your perceptions, thoughts, and beliefs, which are also final products of the activity of billions of nerve cells.

From the Blog

Newsflashes

Why Brain Science Matters

Why should the US invest in brain science? See David's opinion in the New York Times.

New York Times bestseller

IncognitoA 26 week New York Times bestseller, Incognito was named a Best Book of the Year by both Amazon and Goodreads. For a taste of the book, see a review in the Wall Street Journal, listen to a conversation on NPR's Fresh Air, or watch a video dialog with Wired Magazine. Reading Incognito now? We'd love to hear feedback!

Emily Blunt reads for the Sum audio book

Hear the actress Emily Blunt (Young Victoria, Devil Wears Prada) read "The Cast" from Sum. She is one of the dozens of terrific actors who read for the audio book.

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