To the extent that consciousness is useful, it is useful in small quantities, and for very particular kinds of tasks. It's easy to understand why you would not want to be consciously aware of the intricacies of your muscle movement, but this can be less intuitive when applied to your perceptions, thoughts, and beliefs, which are also final products of the activity of billions of nerve cells.

From the Blog

Newsflashes

Possibilianism at PopTech

Click here to watch David's talk on possibilianism at PopTech. Executive director Andrew Zolli wrote: "This is one of the best talks ever at PopTech. Everyone should watch this."

Science Educator Award

David has won the Science Educator Award from the Society of Neuroscience.

New York Times bestseller

IncognitoA 26 week New York Times bestseller, Incognito was named a Best Book of the Year by both Amazon and Goodreads. For a taste of the book, see a review in the Wall Street Journal, listen to a conversation on NPR's Fresh Air, or watch a video dialog with Wired Magazine. Reading Incognito now? We'd love to hear feedback!

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