Communicating science to the public can take time away from a busy research career. So why should scientists do it? I offer a manifesto of six reasons in the Journal of Neuroscience.
Sum #2 book in UK
In September, 2009, Sum became the number 2 book in the United Kingdom on Amazon's bestseller list, only behind Dan Brown's Lost Symbol.
Sum named Book of the Year by New Scientist
Sum was the only book of fiction in New Scientist magazine's selection of Best Books of 2009.
SUM at the Royal Opera House
SUM has been turned into an opera at the Royal Opera House in London (Composer: Max Richter, Director: Wayne McGregor). The London Evening Standard hails the opera as "immersive, meditative and sweetly fascinating". Read about the background of the collaboration in Wired.
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