SUM was chosen as the best book of 2009 by Chicago Tribune's Pulitzer-winning literary critic Julia Keller.
Barnes and Noble selected SUM as one of the Best Books of the Year.
David has won the Science Educator Award from the Society of Neuroscience.
In September, 2009, Sum became the number 2 book in the United Kingdom on Amazon's bestseller list, only behind Dan Brown's Lost Symbol.