Why should the US invest in brain science? See David's opinion in the New York Times.
To the extent that consciousness is useful, it is useful in small quantities, and for very particular kinds of tasks. It's easy to understand why you would not want to be consciously aware of the intricacies of your muscle movement, but this can be less intuitive when applied to your perceptions, thoughts, and beliefs, which are also final products of…
Wednesday is Indigo Blue: Discovering the Brain of Synesthesia has been awarded the Montaigne Medal, Eric Hoffer Award for Books.

Want to know more about the inner workings of a neuroscience lab? Watch a video profile of David and his students on NOVA Science Now.
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A 26 week New York Times bestseller, Incognito was named a Best Book of the Year by both Amazon and Goodreads. For a taste of the book, see a review in the Wall Street Journal, listen to a conversation on NPR's Fresh Air, or watch a video dialog with Wired Magazine. Reading Incognito now? We'd love to hear feedback!